Glen Eira City Council GESAC Identity

In keeping with the overall branding for the City of Glen Eira, the brief for the logo and tagline concept be conservative and nothing too edgy. However it was essential that the branding communicates that something new, modern and very special has arrived. The target market must know this is a welcoming environment, it’s fun and exciting, it’s friendly and welcoming.  It is also a state of the art centre where all age groups are encouraged to make the most of a wide range of activities to support their health and well being.
The new Logo has several components which have a major effect on design decisions for the new logo.

1.   Colours
2.   Font selection
3.   Shape or architectural themes

The Brandmark represented crescent shapes and circles suggest new horizons and inspiration. It also represent a centre that offers the facilities and activities that cater for everyone’s needs. The mark is about inspiring people to a better standard of living and an overall sense of well-being. It has been created to ensure it is clearly recognizable by the community, own-able by the council and appealing to a wide audience group.

The tagline “ Every Body Welcome” captures the essence of the brief catereing for all bodies, young or old, big or small, all age groups, all levels of fitness.