Health Super Government Health Super Co-Contributions Campaign

The Health Super Government Co-Contributions Campaign is initiated annually to target members who may be eligible for the Governments Co-Contribution. This was a timely campaign as it was important for members to ensure they make a personal contribution to their own account prior to the end of the Financial Year.

The campaign was developed around four target audiences. Group A who had contributed to their superannuation account in the past 12 months and received the Co-Contribution payment. (Healthy Boost concept). Group B was a target who had made a personal contribution to their account on the past 12 months but who did not receive the Government Co-Contribution. (Make your Super work harder for you concept.) Group C were a target who were approaching retirement and had been jaded by the economic climate. (Tough times concept) Group D were a target that were younger members. These members were not overly interested in investing their own money into their accounts as they did not necessarily understand or see the benefit in their superannuation account. (Incentive Concept)

This campaign was very successful for Health Super, Generating over 3 million dollars in contributions.