RSPCA Junior Membership

The Paw Prints Club is now the junior membership program for RSPCA and has over 3,000 members Nationally.

The Paw Prints magazine is ‘membership exclusive’, and is an integral ingredient in keeping junior members engaged with the RSPCA.
The membership structure was set to change in 2010, enabling the
Paw Prints magazine to target more specifically 7 – 11 year olds.

RSPCA took this opportunity to enlist various creative agencies
to present concept options for the magazine re-brand and
we were engaged to execute the roll out of the project based on our
creative strategy.

With the young reader in mind, we proposed to enhance the emphasis
on education.

We introduced the concept of ‘themed editions’ allowing the creation of more cohesive magazines. Utilising a standard template, each publication is to have a unique colour palette, image selection and article topics.
This sees PawPrints become a collectable item and a valuable educational resource for years to come.