RSPCA Brand Identity

The RSPCA is a well-known and trusted animal rights charity,
with the Million Paws Walk being their largest, nationwide event.

We were engaged, by the RSPCA, to enliven the current visual
message. To create an engaging campaign that will encourage young or fresh demographics to become loyalist, enabling them to reach financial targets across Australia.

The RSPCA were thrilled with the new illustrative concept, a design
that is reminiscent of a ‘festival’. The style allowed us to communicate
a large volume of information enabling us to position the Million Paws Walk as a jam-packed, fun-filled day out.

Short, succinct bursts of ‘festival’ style copy allowed us to promote
all aspects of the day, from sausage sizzles to merchandise stalls, encouraging participants who don’t necessarily have pets. The use
of illustration is engaging and unique, appealing to a broad demographic of participants and potential sponsors.

We are confident that ‘all people, great and small’ will be participate
in the festivities of the Million Paws Walk 2010.