Sussex Taps Brand Identity

The key challenges of the project lay in understanding and articulating Sussex Taps’ current positioning, along with the overall market landscape, to uncover potential opportunities for the brand.

To develop the positioning and strategy, we commenced this project with in-depth research into the current marketplace – competitors, retailers, builders, market segmentation, distribution channels and consumer behaviours. Sussex Taps engaged us to develop a strategy that would unearth their essence and reposition the brand.

We in turn created a compelling visual language that allowed the existing brand to organically grow within its new positioning: ‘Sussex Taps Australian Made. World Class.’

The new visual language provides a consistent brand experience, capturing the ‘passion’ of Sussex Taps. The signature-influenced logomark encapsulates the spirit of the brand, symbolising intensity, creativity and a personal touch. A series of dynamic visual images,
from bold, energetic paint splashes to a variety of sensual imagery,
tells the Sussex Taps’ story in a unique and eye-catching manner.