WIRE Financial Literacy

WIRE is a leading not-for-profit support service created by women for women. With a focus on women’s issues, WIRE identified women’s financial security as a critical emerging issue and was on a mission to find out what information and support women need to empower themselves to take control of their money. To assist with this journey, Fresh created an easy-to-read, visually appealing report that became a tool for influencing corporate, government and community stakeholders. The launch of the financial literacy survival guide was so successful that a new round of print production was required a week after its initial launch.