Tungsten Group Website

Following the successful Tungsten brand launch, Tungsten required Fresh to extend their brand into the digital domain. To communicate
the Tungsten business focus and areas of interest to prospects whilst educating existing clients of the post merger service changes, a website needed to be developed that was consistent with the new visual identity. Fresh provided a successful translation from concept design right through to implementation.

Fresh designed a standout website that portrayed Tungsten as a
forward-thinking, progressive and contemporary organisation unique
in its marketplace.

The autumnal colour palette assisted with simple orientation and navigation, making users aware of their location within the website. Together with corresponding signature images, a strong sense of symbolism is communicated that relates to Tungsten’s core business focus for each specific area. The underlying website structure rates highly, both for usability and for information dissemination.