Tungsten Group Brand Identity

Since being acquired by the Programmed Maintenance Services (PMS) Group in 2005, Tungsten was the first subsidiary to undergo a rebranding initiative. This brand launch was to be previewed at a special event for their clientele and key PMS Group managers to introduce their new
brand and visual identity.

Fresh worked together with the Tungsten marketing department to develop a suitable visual language and identity. The client required various marketing collateral for the event as well as ongoing communication material, all to meet the tight launch deadline.

Adopting a consistent visual language and elements throughout the communications collateral, the solution resonated close links to the
parent company – PMS Group. An autumnal colour palette with complementary signature images represented specific areas of the business. The corporate nature of Tungsten was symbolised in sunlight-reflecting building windows and became its new signature image. The logo’s visual language, consisting of closed sharp angles, communicated ‘professionalism’ and are integrated throughout the marketing collateral.

The most important communication piece, the Tungsten Essence, communicated the business focus and areas of interest to prospects
while educating existing clients of the post merger service changes.