The decision to appoint Fresh to design and manage the State Emergency Services (VICSES) inaugural annual report was based on their ability to offer solid project management skills, a thorough understanding of the complexities involved in producing publications and the company’s skilful design…their attention to detail was second to none. Fresh demonstrated excellence in creating a visually appealing report that really captured the SES’s volunteer feel and their guidance proved invaluable.
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VICSES Annual Report
This year’s annual report followed the theme of ‘Achievement’ by illustrating what VICSES had accomplished in the past 12 months
through its use of Government Funding.
Fresh was appointed to design the look and feel of the 2008 annual
report ensuring the organisational achievements were given the same prominence as other emergency services publications.
The design required it’s own distinct feel that was still inclusive of the existing SES brand personality, focused reporting style and demonstrative of a contemporary organisation that still reflected its volunteer nature.
--
ALLAN BRIGGS, Manager Public Relations
The Victoria State
Emergency Service
(VICSES) is a
volunteer-based
emergency service,
servicing the state
of Victoria.
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Work Overview
Work Overview
VICSES
Annual Report
Government
Project Strategy
Concept Development
Graphic Design
Copywriting
Photography
Art Direction
Production Management
Project Management