QBE Insurance Mining Policy

The AMEIF product was to be launched at a national conference to
both AMEC members and non-members. The challenge was to simplify complex product information and to explain the various partners involved in developing this product. A key objective was to communicate a singular message that AMEC offers comprehensive, industry-specific insurance solutions, inclusive of directors’ and officers’ liability, something that most competitive products in the sector do not cover. We worked to create a concept that could grab attention, whilst also being relevant to the target audience, which resulted in an innovative and interactive DM piece being presented as a fold-out map. Similar to those used in mining and mineral exploration, the map formed a valid and intelligent link to the industry.
On the map cover, in bold text was the formula ‘AMEC + Strathearn = AMIEF’, providing a clear, strong message, about the partners involved
in this initiative.