QBE Insurance Labour Solutions Policy

When Fresh was briefed, only a short lead time remained before
SAS Global was to launch this product at a national insurance brokers conference and convention. Fresh was required to develop a variety of launch material, not only to satisfy demand at this event, but also to draw awareness to the problems solved by the new labour hire industry policy solution and the ease with which a broker could integrate this product into their business and on-sell to its insurance customers.

With one policy, one quote, one provider, one solution, only one result was viable for the client: "1". This simple offering was carried effectively through each level from underwriter to broker, then broker to policy recipient. The product proposition, simplification, was clearly transcribed into a successful visual language. The use of a sole hand holding a sizeable “1” was exploited throughout the campaign. In conjunction,
a large number of signature images, of people from an extensive range
of industries, were used to promote what this policy can cover.