When working with Fresh you know you are working with professionals. Their project management of Camapign, showed attention to detail, efficient internal processes and a focus on our end objectives. The result was a member-centric Campign that was perfectly in line with our marketing objectives, brand identity and campaign for the year. The feedback internally and from our members was it was by far Result for
TOP UP we have produced to date.
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Health Super Top Up DM
In the lead up to the end of the 2007 financial year and the introduction of the government’s Simpler Super changes, Health Super initiated a Top Up campaign targeted at five key member segments of their membership base. Fresh devised a campaign concept that encouraged members to increase their personal contributions to their super account prior to 30 June 2007 and created tailor made direct mail packs that resonated with each target market.
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CHRISTINA MURPHY, Communications Health Super
Health Super
is the industry
superannuation
fund for over 200,000
Australian health and
community services
members, working for
over 2,400 employers.
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Health Super
Top Up DM
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