The International Website
The International approached us to help them develop a website
that was going to enable them to increase online bookings and
encourage longevity of stay. They also understood that they needed
to offer their client a more visually appealing interface and user friendly website navigation.
Through a brand personality workshop with key stakeholders, we revealed the earthy, homely, practical, and trustworthy elements to the motel; always striving to ensure guests have the best possible stay and thoroughly enjoy sharing their passion for the Great Ocean Road. They understand that the experience is more closely linked with the natural surroundings rather than the accommodation itself.
The strategy behind creating a website that matched the abundance of activities available in Apollo Bay was to offer the clients many deals and options that they could include in their stay at The International. The deals also formed a focus point of the website as they can further encourage clients to increase the length of their stay.
The final look and feel embodied a colour palette derived from the natural surroundings; muted, yet fresh, tones of blue and green along with rich earthy browns.
to download a full PDF case study
The International
is a four star motel, offering high quality accommodation for over 9 years. Positioned in the picturesque town of Apollo Bay; a major beach holiday and tourist getaway destination.
Work Overview
Website Audit
Project Strategy
Project Scoping
Information Architecture
Web Design
Flash Animation
Project Management
Project Strategy
Information Architecture and design
Concept Development
Graphic Design
Project Management