Vitasoy Open Day

After an expansion of the soymilk production facility in Victoria,
Vitasoy wanted to reward their employees for their tireless efforts and long hours. They decided to celebrate with an 'open day' to be attended by staff and their families, Vitasoy board members and VIP's including John Brumby MP.

The invitation required a strong message of celebration, but it also needed to extend Vitasoy's corporate identity. With the use of a
simplistic imagery and the playful line, ‘It’s a Soy-labration!’, the invitation succeeded in its appeal to two different target audiences. The response
to the invitations, by both audiences, was positive.

The day was well received and was highlighted in local and state media.