Kangan Batman TAFE Student Guidebook

The brief for this assignment called for a student guidebook to promote Kangan Batman TAFE to international students. The student guidebook had to stand out, not only from their own suite of marketing collateral but also, most importantly, from their competitors’ material used overseas.

The client also recognised that, beyond marketing the college itself,
they must also promote the city of Melbourne as an attractive place for international students to live and study. Completion had to be achieved in a very tight, two-week timeframe due to the pending lodgement deadline for international student application forms.

As part of the Fresh approach to the project, much consideration
was given to the target audience being predominantly of non-English speaking, multicultural backgrounds. So, the student guidebook was designed to make its information easily accessible and understood.
The document was divided into vibrant sections with colour-coordinated signature imagery that depicted or implied course content, making interpretation easier for those of non-English speaking backgrounds.
In addition, Fresh managed the photo shoot of Kangan Batman TAFE students with sensitivity and respect for the different cultural and religious backgrounds to be found in the target audience.