ICE Cafe Brand Identity

With the goal of attracting new customers, increasing customer
traffic and competing with other local competitors, an interior makeover
to update its décor and refreshed brandmark logo was on the agenda. The creative challenge for Fresh was to develop an overall image
and brand identity that was sophisticated, friendly, smart, relaxed
and communicated quality service with no attitude. This new brand
identity had to be carried through all customer touch points,
from existing signage, menus, press and all communications.