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fresh news http://www.freshbrand.com.au/news/feed recent news fresh off the press xx Coming to a screen near you: a brand new way to hear all about it http://www.freshbrand.com.au/news/2010/5/coming-to-a-screen-near-you-a-brand-new-way-to-hear-all-about-it <p><p><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:DoNotShowRevisions /> <w:DoNotPrintRevisions /> <w:DisplayHorizontalD</p> </p><p><a href="http://www.freshbrand.com.au/news/2010/5/mobile-internet-growth-to-continue">read more</a></p> Wed, 05 May 2010 17:02:33 -0700 Belinda Danks 312 at http://www.freshbrand.com.au Made in China: ads beating country clichés http://www.freshbrand.com.au/news/2010/3/made-in-china-ads-beating-country-clich%C3%A9s <p><p>04 Feb 2010 – First Reported by Creative</p> <p>Advertising the Chinese origin of a toy can be as successful as saying a watch is “Swiss Made”, if the marketing is done right, a Queensland University of Technology researcher says.</p> <p>Professor Brett Martin, from the Faculty of Business, found that promoting a product’s country of manufacture could help it to sell, even if it was made in a country associated with lower quality.</p> </p><p><a href="http://www.freshbrand.com.au/news/2010/3/made-in-china-ads-beating-country-clich%C3%A9s">read more</a></p> Thu, 18 Mar 2010 23:29:49 -0700 admin@dimension27.com 307 at http://www.freshbrand.com.au Kmart overhaul marked by new campaign http://www.freshbrand.com.au/news/2010/3/kmart-overhaul-marked-by-new-campaign <p><p>The retailer held morning tea in stores across Australia today for staff and customers in order to present the changes.</p> <p>Kmart said that the brand campaign, called ‘Expect change’, is part of a revamp that includes “cleaner, clearer and uncluttered” stores.</p> <p>Customers have also been promised lower prices due to changes in Kmart’s product buying, faster, friendlier service from newly-trained staff and extended store hours.</p> </p><p><a href="http://www.freshbrand.com.au/news/2010/3/kmart-overhaul-marked-by-new-campaign">read more</a></p> Thu, 18 Mar 2010 22:22:29 -0700 admin@dimension27.com 303 at http://www.freshbrand.com.au Twinings to rework packs http://www.freshbrand.com.au/news/2009/10/twinings-to-rework-packs <p><p> <br /> <span class="article-larger-text">LONDON - Twinings, the tea brand, is revamping the packaging for its speciality tea range as it seeks to make the products more accessible to consumers.</span></p> <p>The packs, created by design agency Brandopus, are intended to clarify the different flavours in the 18-variant line.</p> <p>According to Twinings, a significant proportion of its overall sales are accounted for by a few core products. The aim is to encourage consumers to try a wider range of teas.</p> </p><p><a href="http://www.freshbrand.com.au/news/2009/10/twinings-to-rework-packs">read more</a></p> Wed, 14 Oct 2009 15:07:26 -0700 Brendan 257 at http://www.freshbrand.com.au