a-creative-brand-and-communications-agency

March 2010

  • Kmart overhaul marked by new campaign

    March 2010

    The retailer held morning tea in stores across Australia today for staff and customers in order to present the changes.

    Kmart said that the brand campaign, called ‘Expect change’, is part of a revamp that includes “cleaner, clearer and uncluttered” stores.

    Customers have also been promised lower prices due to changes in Kmart’s product buying, faster, friendlier service from...

     

  • Made in China: ads beating country clichés

    March 2010

    04 Feb 2010 – First Reported by Creative

    Advertising the Chinese origin of a toy can be as successful as saying a watch is “Swiss Made”, if the marketing is done right, a Queensland University of Technology researcher says.

    Professor Brett Martin, from the Faculty of Business, found that promoting a product’s country of manufacture could help it to sell, even if it was made in a country...