British Airways launches first major ad campaign for 2 years
By Noel Bussey, campaignlive.co.uk, 03 Sep 2009 10:05am
LONDON - British Airways, which in May announced record financial losses, is this week launching its first new TV brand work for more than two years.
The campaign will consist of nine 30-second TV spots created by Bartle Bogle Hegarty that will air over the next 11 weeks.
Each
ad is shot in documentary style and the first pair, breaking on 7
September, focus on Mumbai Fashion Week and the migration of the
wildebeest in the Serengeti.
The work is based on the strategy
opportunity doesn’t always live on our doorstep and is designed to
encourage people to seize the opportunity to travel.
Mick
Mahoney, the BBH creative director, said: "This is designed to show the
many opportunities happening around the world right now.
Source: Campaign Live
