a-creative-brand-and-communications-agency

August 2009

  • real-time advertising revenue index

    August 2009

    SMI, Australia’s first independent, real time advertising revenue index has launched.

    The brain-child of Sue Fennessy and Jane Schulze, media and sponsorship expert and publisher, editor and media writer respectively, SMI has struck individual agreements with each of Australia’s major media agencies to provide their advertising revenue...

     

  • accountability rises up the agenda in Australia

    August 2009

    Accountability is the top issue facing marketers today, according to a report released by Australia’s leading digital publisher, News Digital Media.

    The study conducted by research company, Core Data, of more than 288 marketing professionals across Australia examined current market sentiment and future marketing plans.

    It revealed marketers are...

     

  • Toyota makes global marketing moves

    August 2009

    NEW YORK Toyota Motor Corp., in the midst of sweeping organisational changes initiated by its new president Akio Toyoda, said it is creating two new companies to manage marketing efforts for the automaker in Japan and worldwide, respectively.

    One company will steer marketing in Japan and the other will "carry out and assist global marketing as well as...

     

  • Mayor Boris Johnson hunts agencies to rebrand London

    August 2009

    LONDON - The Mayor of London's office wants to rebrand London and is inviting agencies to tender to create the new image.

    Mayor Boris Johnson and his team have allocated a budget of £600,000 to create a new logo and identity for the city ahead of the 2012 Olympics, and want to have this in place by next spring.

    The Mayor’s office is inviting...

     

  • Lego protects brand image from teen's 'inappropriate' Spinal Tap film

    August 2009

    LONDON - Lego has prohibited parody rock band Spinal Tap from including a stop-motion video of Lego characters performing the song 'Tonight I'm Gonna Rock You Tonight' in a concert DVD of their 'Unwigged and Unplugged' tour, citing copyright infringement.

    The stop-action video, created by US teenager Coleman Hickey in 2007, is a YouTube hit with over 82,000...

     

  • Absolut vodka dons studded leather cover

    August 2009

    LONDON - Absolut, the premium vodka brand, is to market a £19.99 special 'Rock' bottle wrapped in leather and studs with an experiential and digital campaign.

    Absolut Vodka Rock Edition follows the success of previous one-off looks Masquerade and Disco, and marks the start of a campaign called 'In An Absolut World, You Rock'.

    The bottle will...

     
    Prize Money