a-creative-brand-and-communications-agency

July 2009

  • new ad formats to beat the recession

    July 2009

    Meebo, a US-based instant messaging site has come up with a new ad format that guarantees users will spend at least 30-seconds interacting with ads that run in its new advertising units in a bid to entice advertisers back to the site.

    Convincing marketers to try a new type of internet ad format...

     

  • smart phones, social networks to boost mobile advertising

    July 2009

    PARIS, June 29 (Reuters) - Advertising on mobile phones should really take off within two to three years, driven by new applications on smart phones and the growing popularity of social networks such as Facebook.

    Executives, who attended last week's Cannes Lions 2009 ad festival, told Reuters that emerging economies were also promising though the lack of a global...

     

  • the 15 creepiest vintage ads of all time

    July 2009

    What do murder, pedophilia, suicide and a baby tiger have in common? They have all been used to sell stuff in these amazingly disturbing vintage ads!

    These are real, untouchedadvertisements from the good old days. It doesn't matter if it's lovely ladies or adorable clowns, somehow these...

     

  • writer begins publishing novel on Twitter

    July 2009

    So you have read in our education articles that using a site like Twitter and any social media really is about authenticity and story telling, but what about delivering an actual story (a novel)?

    AN American writer who failed to find a publisher for his novel is putting the book on Twitter - 140 characters at a time. Matt...

     

  • outsource ideation to twits

    July 2009

    Marketing agencies can now outsource ideation, through a new service called Ideas Culture.

    The brainchild of tech expert Yvonne Adele (a.k.a. Ms Megabyte), Ideas Culture delivers solutions to creative problems through a global team sourced via twitter.

    The business...

     

  • state of design festival

    July 2009

    State of Design Festival, an initiative of the Victorian State
    Government, will host over 100 interactive events, exhibitions,
    workshops and talks from 15 — 25 July.

    Download your free festival brochure from the State of Design site and come and see...

     

  • the 5 brands tipped to take the world by storm

    July 2009

    A Chinese wine brand and a Lebanese chocolate maker have been tipped to become amongst the five world’s most successful new brands, according to new research from brand consultants Wolff Olins.

    The research, compiled for the Financial Times, reveals that the Western world could be embracing its next top five brands from Asia, the Middle East or South...

     

  • City of Melbourne new logo

    July 2009

     

    The City of Melbourne has launched a new corporate identity - a
    design reflecting a city recognised internationally for its diversity,
    innovation, sustainability and liveability.

    Lord Mayor Robert Doyle says the new design will become an icon for
    Melbourne, synonymous with the modern, vibrant, cool city Melbourne is



     

  • "This ad cost nothing"

    July 2009

    Creative agencies seem to have embraced corporate generosity with open arms, if a few recent initiatives are anything to go by.

    Much the way Bushfire Housing and