May 2009

Adidas is no stranger to the street culture scene, and their latest move seems right on target: the Adidas Urban Art Guide to Berlin is an iPhone travel guide listing Berlin’s best graffiti.

Users download the application for free, giving them access to a Google map of Berlin that’s pegged with the locations of its urban art masterpieces.

The...

The new ad for Chanel No 5 features Amelie star Audrey Tautou as she experiences a romantic encounter aboard a train.

Chanel No 5 'Train'

UK-- Two-thirds of marketers questioned in a survey said they do not have adequate knowledge about how to use social media correctly in marketing.

The results come from McCann Erickson UK’s first social media survey. The agency hopes to conduct similar studies every six months, tracking trends as they develop.

Eighty-six per cent of those...

LONDON - The UK High Court has ruled in favour of eBay in the trademark infringement case brought on by cosmetics company L'Oreal, following similar legal victories for the auction site in France and Belgium.

UK authorities said that eBay is not liable for the sale of counterfeit L'Oreal products on its site, which sparked a lawsuit in 2007 in five...

LONDON - Google's online shopping service Product Search has introduced a barcode scanner for Android mobile phone users that allows for price comparison on the fly.

The free application scans barcodes on products and shows the user what the item is retailing for online. It also provides links for products reviews and specs.

Google said the scanner...

US - Internet users turn to social media to seek one another - not brands or products, according to a report by Knowledge Networks.

The report gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users — with sometimes-surprising results.

"Our findings show that marketers need to...