a-creative-brand-and-communications-agency

April 2009

  • no greenwash, please - industry introduces its own code

    April 2009

    ADVERTISERS will no longer be able to use images of nature and call themselves "environmentally friendly" unless they can back up any green claims under new proposals put forward by the advertising industry.

    The new self-regulatory green marketing code - thought to be the first of its kind in the world - will also prevent companies from passing off a...

     

  • victorians urged to spend bonus on climate

    April 2009

    SPENDING the Commonwealth bonus on energy saving measures will cut water and energy bills and reduce greenhouse emissions, the Victorian Government said. It is urging Victorians to consider the stimulus payments of $600 or $900 arriving in mailboxes from today as an opportunity to tackle climate change at home and support local jobs.

    Solar hot water systems and...

     

  • fat pig chocolate

    April 2009


    With Easter only days away a whimsical chocolate story is a must for any media agency but at Fresh we have bypassed the traditional egg for something a little more up-front.

    FAT PIG CHOCOLATE!

    Wrapped in pink foil with a pig nose printed on the front...

     

  • eco bus offers luxury commute

    April 2009

    As cities around the world try to get cars off the roads, there's been increasing emphasis on public transportation, ride-sharing, telecommuting and bicycling as eco-minded alternatives. One we hadn't yet seen, however, is a luxury eco-bus used to give commuters a high-end ride to work.

    San Francisco now requires that all employers with 20 workers or more offer a...

     

  • domino's brand crisis after you tube vid posted

    April 2009

    American pizza brand, Domino’s, has responded to a video posted on YouTube showing two employees apparently defacing its food.

    News of the video spread quickly through social media and the blogosphere, shooting from 20,000 views to 760,000 views in one day - the errant employees were fired and warrants were allegedly issued for their arrest....

     

  • flogos

    April 2009

    What do grass, sand, water, snow, wood and dirty streets have in common?

    Answer: they've all been used as a medium for advertising, as we've noted on several occasions before. Now there's yet another option for unconventional marketers: soap foam mixed with lighter-than-air gasses such as helium.