February 2009

Ian Stewart (Senior VP, MTV Networks Asia), Rebekah Horne (MD, Fox Interactive Media Europe), Ben Wicks (Sponsorship Director, Fosters Group Australia),

Michelle Pilot (VP Marketing, Mastercard Worldwide Australia), Mike Wilson (Director, Naked Communications) and many more!

When :17th &...

Hidden Door has launched a series of 'events in a box' designed to provide everything you might need for team building or client entertainment and still be kind to the corporate card.

The wooden boxes come complete with all the equipment and instructions and are available in a variety of events including spy games, paparazzi, movie in a box and lateral...

LONDON - Online consumers of all ages are most receptive to digital advertising after 6pm, according to the Internet Advertising Bureau's 'Receptivity of the Online Audience' report.

The survey, which was conducted by Lightspeed Research for the IAB, asked people when they were most receptive to online advertising and what was the best way to gain their...

A television commercial in which two school children's eyebrows dance to a soundtrack has become the latest online 'viral marketing' success, demonstrating the increasing importance of the internet in advertising.

The one-minute film for Cadbury's Dairy Milk chocolate is thought to have been viewed more than four million times on YouTube and similar sites...

NEW YORK - A judge has thrown out a privacy lawsuit against Google from a couple who were upset when their home appeared in its Street View maps feature. Street View provides 360-degree images taken from cars equipped with cameras and GPS driving around US cities.

Aaron and Christine Boring, from Pittsburgh, sought $25,000 (£17,700) from Google...

LONDON - FutureBrand has created a new look for Cadbury's Roses, the chocolate selection brand which is 70 years old this year. Cadbury briefed FutureBrand to make the product appeal to younger consumers without alienating Roses' older core fans.


The design, a simplified version of the current packaging which will be available from the middle...

The Fresh team are not backward in coming forward when it comes to our opinions.

Some have merit ,like the debate about Integrated Marketing Communications v Integrated Branding Communications , while others ,like the 'what kind of muppet are you' discussion ,perhaps not so much.

However, we believe that healthy debate promotes creative energy...

In November, Facebook launched its Beacon advertising platform which gave away information about its users spending habits and internet activity. The move prompted millions of complaints worldwide and the system had to undergo major changes leaving founder Mark Zuckerberg red faced.

Now, the social network...