a-creative-brand-and-communications-agency

October 2009

  • Disney enlists Steve Jobs to help with store re-brand

    October 2009

    LONDON - Disney is to undertake a radical root and branch makeover of its Disney Stores, which will make them more hi-tech, after input from Apple's Steve Jobs.

    The US entertainment giant is to remodel its 340 stores in the US and Europe and is considering rebranding them as Imagination Park.

    The company has been inspired by Apple's iconic glass and...

     

  • Twinings to rework packs

    October 2009


    LONDON - Twinings, the tea brand, is revamping the packaging for its speciality tea range as it seeks to make the products more accessible to consumers.

    The packs, created by design agency Brandopus, are intended to clarify the different flavours in the 18-variant line.

    According to Twinings, a significant proportion of its overall sales are...

     

  • Pepsi's rapid PR response wrong move?

    October 2009

    PepsiCo’s embrace of web 2.0 quick response PR may have landed it in hot water.

    American brand Amp, an energy drink owned by PepsiCo, released an app entitled ‘Amp Up Before You Score’. The app includes a list of female stereotypes, from ‘Aspiring Actress’ to ‘Sorority Girl’ and ‘Cougar’ to...

     
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