a fresh look at our own brand
We believe in keeping our clients' brands fresh.
But what about our own brand?
Recently, Fresh had its own brand audit in consultation with clients and industry leaders. We decided on a big makeover with a complete re-brand, a new visual identity and a rejuvenated website. As an agency that prides itself on our energy and passion for creative ideas, brand concepts and website design, we wanted to take advantage of the thinking we provide to our clients.
While there was agreement that it was time to create a brand identity that represented our new direction, we needed to establish what to communicate. Sounds familiar, doesn't it? The search was on. We conducted workshops and challenged ourselves to learn more about who we were, what we did best and how we could go forward. Perhaps it shouldn’t be a surprise, but it was great fun. As the brand developed, we gained a greater sense of identity and understanding. It was a real learning experience and things were now clear — we knew what Fresh stood for. Our mid life crisis was over — we had a fresh new direction. Our new logo came quickly because we knew that we wanted to present ourselves as 'creative' yet 'professional'. Three themes emerged: 'brand, communication, digital'. Implementation progressed through new signage, marketing collateral, the website and we developed a new style of communicating: it was all one 'Fresh' language. Seems our clients love it as much as we do. Hey, it works!
