aussie brands raise the bar
May 2008
The top three brands remained unchanged in 2007, with Winfield, Coca-Cola and Longbeach taking the top three positions. All three brands have held the top position since the inception of the Top 100 Brands report in 1994. Winfield, Coca-Cola and Longbeach also remain the only three brands in Australia to be valued at over $750 million, after breaking through this barrier for the first time in 2005.
Although tobacco brands continue to dominate the Top 100 list, the number of brands dropped from 14 in 2005 to 13 brands in 2007. Other categories which performed well in 2007 included carbonated beverages, fruit juices and bread — all having four brands in this year’s Top 100 list.
