Team

With a head for business and the heart of a creative, Justin is well placed at the helm of Fresh. He is an astute leader with a strong entrepreneurial track record and an understanding of what it takes to achieve business success in a competitive market. Under his stewardship he has transformed numerous start-ups into established, profitable businesses, in industries as diverse as retail, event management and tourism. His ‘midas touch’ continues today with the successful business evolution of Fresh; from niche design house, to full-service creative agency. Justin brings business acumen, pragmatism and problem-solving nous to each Fresh project and to the overall operations of the agency.

Bryce is our brand ‘guru’. As our strategic partner, helping clients achieve clarity and consensus around their brand vision, he brings over 25 years experience in both the US and Australia, where he gained comprehensive agency experience across account management to strategy planning. Bryce contributes logical thinking, foresight and wisdom to help create clear, strong and differentiated brands and is an expert at interpreting relevant data and research. Importantly, candour, frankness and openness are tools of his trade and he is driven to uncover the truth around brands, rather than following a set agenda.

Joanne is our project strategist, valued for her critical thinking and practical experience across the entire business spectrum. Our Jo is a ‘big-picture’ person, with big ideas to match! With clients including Mazda Australia, Royal Children's Hospital, NAB and City of Melbourne, she has created big solutions for some of Australia's largest brands. MBA-trained, she develops cohesive strategies and implementation plans in alignment with clients' overall business objectives. Her experience working in both large corporate and small business environments, and across a broad range of business sectors, helps Joanne to develop tailored, process-driven solutions to suit the unique needs, complexity and challenges of any business.

Belinda loves working in a creative environment, which is lucky for the team at Fresh. Her attention to detail, enthusiasm and dedication to clients' goals ensure their projects run like clockwork. Recruited straight out of university as the AFA Graduate Trainee for 2007, Belinda honed her skills in account management at CHE. She is well versed in above and below the line work and has a brain for strategy. She seems to have a hidden ESP when it comes to clients' needs and, with her vibrant, bubbly personality, we know you'll warm to her instantly.

Georgia is our creative director and comes to Fresh with over seven years experience. Having spent the past four and a half years at design agencies in London, Georgia has grown into a very innovative and accomplished designer. Her leadership and ideas-led, problem-solving approach to design brings confidence throughout our studio. Her self-assured yet easygoing personality adds life to all designs she produces. Georgia is a keen organiser of social events, has recently discovered Guitar Hero and thinks anchovies destroy a perfectly good pizza.
Her clients include: Land Securities (UK), Orange Telecommunications (UK), NAB, Telstra, SunRice and VicRoads.

Nobody crunches numbers like our Jayne. With a strong track record in accounts, Jayne keeps our finance department shipshape and running like clockwork. She has developed an impeccable, foolproof system to ensure client transactions are smooth and stress free. Directly accountable to the Fresh financial management team, Jayne is easy to deal with and always responsive to clients.