Team

With a head for business and the heart of a creative, Justin is well placed at the helm of Fresh. He is an astute leader with a strong entrepreneurial track record and an understanding of what it takes to achieve business success in a competitive market. Under his stewardship he has transformed numerous start-ups into established, profitable businesses, in industries as diverse as retail, event management and tourism. His ‘midas touch’ continues today with the successful business evolution of Fresh; from niche design house, to full-service creative agency. Justin brings business acumen, pragmatism and problem-solving nous to each Fresh project and to the overall operations of the agency.

Bryce is our brand ‘guru’. As our strategic partner, helping clients achieve clarity and consensus around their brand vision, he brings over 25 years experience in both the US and Australia, where he gained comprehensive agency experience across account management to strategy planning. Bryce contributes logical thinking, foresight and wisdom to help create clear, strong and differentiated brands and is an expert at interpreting relevant data and research. Importantly, candour, frankness and openness are tools of his trade and he is driven to uncover the truth around brands, rather than following a set agenda.

Sherri spent many years working in the advertising industry as Senior Writer and Creative Group Head for large agencies such as Ogilvy and Mather, Masius and DDBNeedham. Right now she's got a life, chooses to live it in the country and prefers to concentrate her energies on the creative needs of handpicked clients, such as those at Fresh Brand. She brings great experience and enthusiasm to her role and relishes the challenge of developing great, creative brand communication. Over the years her clients have included Telstra, Philips, Mars, Uncle Bens, Ford, AV Jennings and The Age.

Joanne is our project strategist, valued for her critical thinking and practical experience across the entire business spectrum. Our Jo is a ‘big-picture’ person, with big ideas to match! With clients including Mazda Australia, Royal Children's Hospital, NAB and City of Melbourne, she has created big solutions for some of Australia's largest brands. MBA-trained, she develops cohesive strategies and implementation plans in alignment with clients' overall business objectives. Her experience working in both large corporate and small business environments, and across a broad range of business sectors, helps Joanne to develop tailored, process-driven solutions to suit the unique needs, complexity and challenges of any business.

Kane is our Senior Designer coming to Fresh Brand with over 7 years industry experience. He is conceptual thinker and a true creative at heart who also loves eating peanut butter sandwiches for breakfast. Kane has been busy working on many different projects covering a diverse range of industries including education, fashion, hospitality, not for profit, property development and tourism. He brings to Fresh not only an innovative design methodology but a positive approach to all the work he does. His clients include: Jayco Helrad Sun, Honda, Tasmanian tourism Board and YWCA Victoria.

James is our newest addition to Fresh. He comes to us with a vibrant take on design and has a passion for everything to do with it. He has worked on a number of high profile clients, including Penfolds wines and Omega watches. He lives and breathes art, design and trendy hair cuts, while having no problems getting his hands dirty when need be. He is a conceptual thinker with a pragmatic work ethic, always on the hunt for the next best thing

David is our designer and finished artist, having taken the plunge from Sydney in search of greener pastures, he has found his calling at Fresh Brand were he has since had a very hands on introduction to the creative industry. His role here at Fresh is a varied one, managing Web content, finished art as well as the office coffee runs. He brings to Fresh a youthful vibrant take on design and can sometimes be seen strutting his dance moves around the office (when he thinks no one is watching).

Nobody crunches numbers like our Jayne. With a strong track record in accounts, Jayne keeps our finance department shipshape and running like clockwork. She has developed an impeccable, foolproof system to ensure client transactions are smooth and stress free. Directly accountable to the Fresh financial management team, Jayne is easy to deal with and always responsive to clients.