Expert advice from the Fresh team

Fresh Brand was able to corner Creative Director of UBU Communications for his top 5 tips for any direct mail campaign.

1. Make it stand out.

People get so much DM, that anything dull goes straight into the bin. Be different and be brave. Or risk wasting your money.

2. Have an offer that fits what your target market wants.

Make sure the offer and the idea support each other.

3. Measure it.

There are some great diagnostic tools available. DM is about tracking and measuring with quantifiable results.

4. Integrate.

Get your DM piece to drive customers to your website.

5. Look to the past.

DM is one of the oldest vehicles to build sales and has a history that shows how well it can work. Learn from the masters.

If you would like more insight into how to plan and execute a successful direct mail campaign contact Fresh Brand or Marcus Johnson @ UBU Communications