ADMA code of practice
The ADMA Code of Practice is a self-regulatory Code governing all aspects of direct and data-driven marketing.
While the code references members specifically it also contains some broader considerations for any marketer prior to conducting a direct mail campaign.
Privacy protection
Marketers are required to inform consumers who is collecting the information, how the company can be contacted and the intended usage of the personal information, including whether it will be disclosed to third parties.
Consumers must be given the opportunity opt-out of future direct marketing approaches and block transfer of their contact details to any other marketer.
Do Not Mail / Do Not Call
Individuals who have indicated they do not wish to be approached should be removed from marketing campaigns and identified as Do Not Mail / Do Not Call.
Telemarketing Standards of Practice
Direct marketers who use the telephone must ensure they identify themselves to the person they are calling and state the purpose of the call. They must also ensure their name address and telephone number is listed in an accessible directory. They must also:
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on request, provide the name of a person responsible for handling customer inquiries,
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offer to call the person back if it appears that a customer has been interrupted at an inconvenient time,
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provide the customer with a clear opportunity to accept or decline the offer,
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ensure that all telephone calls to a customer are made at times that comply with specific legislation and in all other instances are made between the hours of 9am and 8pm and are not made on the following public holidays: Christmas Day; Good Friday; and Easter Sunday,
- release the customer's telephone line within five seconds of their hanging up or otherwise indicating they require the line to be released.
In addition, they must not represent that they are undertaking market research where the purpose of the call is to sell goods or services, or contact a customer more than once in any 30 day period for the same or similar campaign without that customer's prior consent.
E-Commerce Standards
ADMA has adopted OECD Guidelines for E-commerce in its Code of Practice. These international best practices cover issues such as providing clear and unambiguous information about the identity of the businesses and the goods or services they offer, verifiable contracts, effective consumer complaint handling and security/authentication measures.
If you would like to know any further information regarding the Code of Practice please contact code@adma.com.au or download a copy from the ADMA.