a-creative-brand-and-communications-agency

Marketing

  • How it took Gap less than a minute to create a branding disaster

    Marketing

    When the US retailing giant Gap launched their new logo it created an  enormous amount of backlash in the social media community, the main reason – anyone could have done it.

    The situation began earlier this week when Gap posted its new logo, moving away from the popular design the company has used for over two decades. The company said it was a more, "contemporary, modern expression", but...

     

  • No Longer Bound to your Browser

    Marketing

    The web is always changing and we are no longer bound to the browser and email as a means of communication. The iphone has laid the foundation for a huge groundswell of desktop gadgets, apps and widgets, meaning companies must look beyond merely having a website to communicate with the world on an innovative level....

     

  • 5 ways to kill an idea

    Marketing

    Nigel Collins for Main Event Magazine

    1. Laugh at it Works every time! It not only stops an idea in its track but will also stop the creative flow of the person who put it up in the first place.

 No no no! It's really important, vital in fact, to do the opposite — to encourage ideas and not put them down. No matter how good or bad because ideas have a way...

     

  • Augmented reality: the hottest new apps from around the world

    Marketing

    By Gareth Jones, revolutionmagazine.com, 17 July 2009, 1:18pm

    LONDON - Unless you live in a cupboard you'll be aware of the massive potential of augmented reality. There are scores of cool new AR apps emerging at the moment. Here are some of the best courtesy of Rubbishcorp.
    AR isn’t new, but as positioning and recognition technology becomes...

     

  • ADMA code of practice

    Marketing

    The ADMA Code of Practice is a self-regulatory Code governing all aspects of direct and data-driven marketing.


    While the code references members specifically it also contains some broader considerations for any marketer prior to conducting a direct mail campaign.

    Privacy protection

    Marketers are...


     

  • Top 5 direct mail tips

    Marketing

    Fresh Brand was able to corner Creative Director of UBU Communications for his top 5 tips for any direct mail campaign.

     

    1. Make it stand out.

    People get so much DM, that anything dull goes straight into the bin. Be different and be brave. Or risk wasting your money.

    2....

     

  • When direct meets digital

    Marketing

    By Sophia Russell

    To understand direct marketers, an old, albeit revised fable might be the best place to start.

    The story goes that three agency heads set out to climb a mountain, its summit representing customer loyalty to a brand. Along the way, the agency heads learn new insights about reaching the summit, such as the value of customer data, of...

     

  • Social recruiting & social media roi

    Marketing

    It is said in business you measure what matters.

    The same can be said for the implementation of social recruiting/social media. Basically its use is designed to positively impact your business.

    The only way to ensure that this is in fact the case is through clear and focused measurement. Measurement also allows you to adjust your approach along the way. Spending too...

     

  • how to approach your organisation's social media strategy?

    Marketing

    Most organisations' know that engaging with stakeholders through Social Media is becoming a communications imperative but few are sure how to go about it.

    Nearly 70% of the internet population has used Social Media yet many organisations' are struggling to determine how best to engage with them through this medium. Listed below is a seven point plan to help...

     

  • Why following Britney Spears on Twitter makes you a better social media marketer

    Marketing

    As a social media marketer and digital PR specialist, I find it all too easy to get lost amidst the infinite conversations between my industry peers about the subject of social media etc.

    It sometimes feels as though I've lost sight of the forest for the trees - a bit like working for a newspaper dedicated to writing articles about working at a newspaper....