a-creative-brand-and-communications-agency

Consumer Insight

  • The Job Jobs Did by Steven Heller

    Consumer Insight

    In a recent article for the New York Times "T Magazine" blog, Design author Steven Heller talks about Steve Jobs' resignation as Apple CEO, and his impact on designers and consumers alike:

    When the Macintosh was introduced, Steve Jobs became something of a pariah in the graphic design world. Apple ran a TV commercial that introduced the world to graphic designers, and in the next breath said that...

     

  • When Brands and Customers are Aligned

    Consumer Insight

    Seth Godin is the author of 12 books that have been bestsellers around the world. He recently submitted the following article on brand and customer alignment,

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    Long-term brands and relationships are built on alignment. Here are a few examples ("I" is the royal I, not me in particular):

    A perfect relationship: I want your company to help me, and your company wants to help...

     

  • Getting into the hearts and minds of your customers

    Consumer Insight

    The ability to identify, understand and effectively communicate with high-value customers is vitally important in driving sales and marketing success. Whether you’re a small or large organisation, the better you understand your customers, the more responsive you can be to their needs, likes and dislikes. You can identify new opportunities, introduce them to innovative concepts and...