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Pepsi's rapid PR response wrong move?
October 2009
When is an apology not an apology? >>
Twinings to rework packs
October 2009
Greater accessibility has a new look >>
Disney enlists Steve Jobs to help with store re-brand
October 2009
Inspired by Apple the big mouse gets a make over >>

branding from the inside out
Training staff about your brand is more important than your logo design or marketing plan.
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the top 20 mistakes marketers make when re-branding – and how to avoid them
Smart marketers evolve their brands over time to keep them relevant.