We discover an organisation’s true essence to build brands that stand out and powerfully connect.
Words, thoughts and insights from the team. more…
Fresh enjoys great partnerships with clients of all sizes and from a variety of categories. Like us, what they all have in common is a desire for exceptional results from their brand communications.
We discover, we think, we create. Our immersive approach consolidates our learning into focused insights, laying a solid foundation on which to create the most compelling and lasting connections for your brand.
It’s a given that companies must build strong brands to be competitive. But how? Our proven research methods ensure we find the best ways to communicate the true essence of your brand and business to your consumers.
We want to know everything that you know. We work collaboratively to uncover the insights that will drive your business and connect with your market. By understanding your organisation, your culture and how your consumers make decisions, we are able to discover the key details about your current context and map out a path for effective decision-making.
Our immersive bird’s eye view takes in not just external but internal factors. By ensuring that all factors are discovered and analysed, we are then able to deliver informed strategic recommendations and key strategic tools that will shape your brand into the future
Continue to ‘we think’…
Who are you? What do you do? What is your promise? Who should you be targeting? We answer these fundamental questions by developing a brand strategy framework, which becomes the roadmap for everything that you say or do.
Once we have analysed the various internal and external imperatives, the brand strategy becomes the key strategic tool for defining your vision. It is a way of ensuring that everyone is able to live the brand in a consistent manner.
Being able to define and express your reason for being is a very powerful asset. Anyone that comes into contact with your brand, whether it’s your employees, partners and stakeholders, consumers or the public, have a compelling reason to connect with you.
Continue to ‘we create’…
All great creative work begins with inspiration. But the quality of our work comes from our total commitment to excellence.
We love the excitement of imagining, shaping and refining ideas, and then making sure that they are produced to an industry-leading standard. Our discipline though ensures our ideas are not only impactful and original, but relevant over the long term. That’s because effective creative is not just pretty pictures.
It’s why our analytic and creative thinking are inextricably linked, ensuring we truly bring your brand to life through cohesive and consistent expressions across every touchpoint – from the smallest business card to the largest billboard, and the most interactive of digital applications.
The best business decisions evolve from facts. So we do our homework thoroughly with extensive research to discover how your brand is perceived externally as well as internally. We speak to your board or leadership group, your employees, stakeholders, partners and consumers. Every organisation is different, so we seek to uncover your specific needs and concerns.
Today, all brands have massive amounts of information at their fingertips. Distilling that information into insights that resonate with consumers is where we excel. Through the process of sharing our findings with you, we are able to reach agreement about the direction you want to travel and provide smart, value-added thinking.
Who are you? What do you do? Why do you do it? When an organisation can answer these seemingly simple questions about their brand, they have a very powerful set of tools. They define what your character is, what you stand for and how you behave. From our side of the table, it gives us the ideal launching platform for great ideas, outstanding design and identity, and carefully managed implementation.
After establishing a detailed understanding of your marketplace, we build the underlying brand strategy, articulate a comprehensive vision, and just as importantly, we work extremely hard to align the organisation. Having everybody on board internally means that the company has a clear direction and a driving force.
Once we have developed the underlying brand strategy, we begin to shape the way your brand is perceived across all touchpoints, internally and externally. We look for the right idea to drive all the components that support it and we are constantly mindful of the need to integrate words and images. How your brand looks and how it speaks need to be totally compatible.
We create more than a logo. We are able to create a total system that gives structure to the brand identity in a consistent, connected and clear manner. This gives you a unique set of tools across vital brand interactions. This is followed up by a brand guidelines document that ensures all users are able to understand how to apply the brand identity across all touchpoints.
Because we focus on the total brand picture, we are able to avoid being seduced by prettiness. Everything we do has to have both a logical and emotional connection to the essence of your brand. We go beyond the surface to reveal the real depth that connects initially and gets stronger with time.
We explore all aspects of the design process with enthusiasm and excitement. From postcards to annual reports to logos, we treat each challenge with professionalism, integrity and energy. If we look for those things that fill us both with excitement and the urge to want to share them as soon as possible, we know others will have the same feeling.
Our process of careful analysis and strategic development also allows us to develop creative solutions that move seamlessly in and out of the online world. We love creating a dialogue and influencing the character of a brand - and a great website is just the start of opening up all the digital possibilities.
if we know the brand, we also know how to optimise the connection online. Delivering traffic is the logical extension of understanding who we are talking to, how we communicate with them, and how we develop trust. From SEO to mobile to the next leap in communication, we’re ready. Because we understand the overall business opportunity and we begin with the business insight.
Targeting specific brand objectives with individual campaigns have given our clients opportunities to deliver important messages to their market. We have created all manner of campaigns such as membership drives, direct mail campaigns, efficiency drives and awareness-building collateral to create change within a limited timeframe.
Because our methodology begins with a full exploration of the business and brand, we are able to stay on track over time. The depth of our initial thinking underpins any campaign that we develop. So we can confidently measure where we are and where we want to go. In fact, even the smallest communication can be a big opportunity to reinforce the overall brand.
We’re a hard-working, dedicated team that loves to learn and grow. We challenge ourselves to do great work at every level, and enjoy working collaboratively and closely with our partners in an atmosphere of mutual respect.
So whether it’s a brand repositioning or redesign, product launch or sales campaign, digital initiative or packaging design, we’re dedicated to achieving exceptional results.